How to Use Instagram Marketplace for Shopping in 2023

Are you interested in shopping for a product through Instagram Marketplace? Instagram Marketplace is a great resource for finding items you may not find elsewhere. From unique decor pieces to the latest fashion items, there’s no limit to what you can find in the Marketplace.

The Instagram Marketplace is a convenient way to discover and purchase merchandise directly from individuals or businesses. By tapping into the power of social media, buyers can access thousands of vendors’ products at their fingertips while also being able to interact with them individually.

In this blog post, we’ll look at how to use Instagram Marketplace for shopping, so let’s get started.

How to Use Instagram Marketplace for Shopping?

Like most social media platforms, Instagram offers an opportunity for businesses to showcase their wares and connect with potential customers. The marketplace feature within the app is an ideal place to do just that.

When logging into your Instagram account, click on the Marketplace icon in the app’s navigation bar. From here, you can browse highly curated lists of products from people who want to sell them – or even create your own list if desired.

If you are looking for something specific, it will be available. If not, filters like Best Sellers can be used, and search functions to locate items based on size/color/price – all at once.

Here is how you can shop on Instagram by following these easy steps.

Step 1: Choose a Product you want to Buy

Once you’ve decided to browse a list, you’ll be brought to Instagram’s search page. From here, all you need to do is enter any keyword relevant to your purchase and leave it up to the app’s algorithm for results.

Find a product you want to purchase. You can find products by browsing your feed, searching for hashtags, and scrolling through “Shop.”

Step 2: Click on the Product Tag

If the seller has a clear visual of the product and its specifications or even offers a bespoke option such as choosing colors, sizes, and so on, you may easily locate it.

When you find a product you want to purchase, click on the product’s tag. This will lead you to the product page with all the details, such as size, color, and shipping fee.

Step 3: Enter your Details

Enter your name, email, billing information, and shipping address, and click the “Place Order” button.

Step 4: Confirm your Order

You will receive a confirmation email with your order details and delivery date. You can also track your order in your profile’s “Orders” section.

Step 6: Leave a Review

Once your order arrives, you can leave a review or ask the seller a question.

That’s it. Shopping on Instagram is now simpler than ever with the Instagram Checkout feature. With this feature, you can purchase products with just a few clicks.


Shopping on Instagram Marketplace is an easy and convenient way to discover and purchase unique items from individuals and businesses. With the Marketplace feature, users can easily browse through curated lists of products, filter for the best deals, and enter their details to place orders.

Once their purchase is complete, buyers can leave reviews or even ask sellers questions. With the Instagram Checkout feature, shoppers can purchase items with just a few clicks, making shopping on Instagram even more accessible.


How can I track my order on Instagram?

You can track your order in your profile’s Orders section. Simply log in to your account and go to the Orders section to view the status of your order.

Can I access the Facebook Marketplace with Instagram?

Connecting your Facebook inventory to Instagram Shopping allows you to take advantage of the Facebook Marketplace. This way, you can access all your Facebook products for your Instagram Marketplace.

Why is my Instagram not eligible for shopping?

Your Instagram account may be ineligible for shopping due to a variety of reasons, such as not having the latest version of Instagram, not being a business account, not being the admin of the business account, not being connected with a Facebook Business Page, selling goods that are prohibited as per Instagram guidelines, or Instagram Shopping not being available in your location, etc.

Is Instagram Shopping free?

Setting up Instagram Checkout is free, but there is a commission of 5% charged if a purchase is made via Checkout. You will need to link your credit card and shipping information to proceed.

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