Pandemic has affected consumer behavior and might reshape it forever. The shutdown of establishments, nesting at home, and avoidance of public places, has resulted in a change in actions when it comes to spending money. Most likely, these changes will have a long-lasting effect that small or big businesses should be well-aware of.
Many people are concerned about the health and well-being of themselves and their families. At the same time, the majority of people are also worried about the financial situation. Thus, they started buying the essentials first. Non-perishable and perishable groceries frozen food, household and cleaning supplies, and pet care are the products that people are buying most often during the pandemic. The list also includes personal care and pharmacy and baby products.
Focus on value and health
The pandemic made a lot of people start thinking about their health and reconsider old habits. Today, the interest in health benefits, food ingredients and nutritional value has increased. The conscious consumption is on the rise as people are trying to eat more mindfully and limit their food waste. At the same time, they choose to buy more healthy and organic food.
Since the pandemic started people started shopping online. Due to many available platforms for online shopping, the demand for it was already Hight, but it is even higher now. As people are concerned about getting Covid-19 they choose to order things, rather than to visit stores. People order frozen food, groceries, household, personal care and other items alike with an option of home delivery.
Increased preference for local stores
Amidst the pandemic, people choose to shop locally. It means that shopping behavior has changed in two ways. Consumers choose to buy artisanal, locally sourced products, as they want to buy healthier, organic food. And at the same time, they go to the community stores to reduce mobility.
Increased demand for digital products
As people are spending most of their time at home, the popularity of digital products for leisure time has increased. Watching TV series and movies, or playing games are the most common ways of entertainment. Thus, many people are interested in getting access to streaming websites and game platforms.
Leisure time has changed
Apart from watching movies and playing games, people in self-isolation started exploring their hobbies and talents more deeply. Many of them started cooking, practicing art, gardening, reading, and more. It affects their decisions on what to buy and how to spend money. In fact, products related to such hobbies have seen a growth in sales since the pandemic has started.
SEO: How Covid-19 is reshaping consumer behavior
META: Consumer behavior changed more drastically than one might think during the pandemic. It is expected that these changes will have a long-lasting effect.